The creative director had a concept of wanting to mute the different sections of the site, by level of importance. 

The idea was as the user rolled over a different section it would than change to full color as others muted back. The thought being the user could control what was highlighted or important at anytime. Below is the concept I created with their direction.

This concept got choosen and built but sadly never went live as they changed direction in the middle of the build.